皇冠体育app

A saleswoman explains advantages of beef imported from the US to a customer at a supermarket in Shanghai.[Photo/Xinhua]

The country potentially represents a $2.6 billion market for US beef products, so US exports have a lot of room for growth.

Industry experts, however, attribute the slow growth to two major factors: short supply and hefty prices.

Beef exported to 皇冠体育app must meet stringent requirements, including no growth hormones. Currently, supplies meeting those requirements are rather small, and raising cattle that meet those standards takes about two years starting with a calf, said Pete Bonds, a rancher in Saginaw, Texas, and a past-president of the Texas and Southwestern Cattle Raisers Association.

Bonds said that while it takes time to develop 皇冠体育app-specific beef products, meeting the Chinese requirement also increases costs.

"We hoped to be able to export a lot of beef to 皇冠体育app's middle class, but by not using growth hormones the price will be prohibitive. Currently most US beef is sold only in major cities like Shanghai and Beijing," Bonds said.

USDA Prime rib eye sells for nearly $60 a pound in Shanghai, according to media reports.

"It's more a luxury item in 皇冠体育app, instead of being a daily protein source for the Chinese," said Bonds.

However, Chinese are quite partial to US beef due to its remarkable marble cut.

"The rest of the world produces grass (fed) beef, we have the luxury of feeding cattle with corn for 150-180 days to produce marbled beef. US beef is juicier, more tender and more delicious," said Bonds.

He said recent studies show that marble fat is healthier than fat from other part of the cattle, akin to olive oil.

S&S AgriSource, a Houston based company exporting beef to 皇冠体育app, is testing the market. It has been exporting beef from South America to 皇冠体育app and is utilizing its available distribution network to gain a market share for US beef.

"We do see high enthusiasm for US beef from 皇冠体育app, many are interested," said Jane Shi, a purchasing specialist at S&S AgriSource. "We have quoted prices to distributors in 皇冠体育app. Due to the high price, they haven't made up their mind to issue the order yet, but we are close to making some deals."

Shi said compared to the beef the company exports to 皇冠体育app from South America, US beef is three to four times more expensive.

"US beef is delicious but how many are willing to pay the price? We have to find out," said Shi.

With 皇冠体育app's large size, the potential is irresistible despite the hefty price. S&S AgriSource has partnered with a Texas farm to raise a few head of cattle meeting 皇冠体育app's requirement. They want to be ready when the market blooms.

Bonds runs several thousand calves in the 皇冠体育app program on his ranch. When feedyards buy calves from him, they have the option of choosing to stay in the 皇冠体育app program or not.

While many local ranchers are still waiting to see how the 皇冠体育app market will develop, Bonds does see more and more people going along with the 皇冠体育app program.

"Last group came and bought a thousand calves. They shipped them to a feedyard in Kansas. They bought these calves with the intention to make beef for 皇冠体育app," said Bonds.