皇冠体育app

A Chinese customer looks at her customized burger at a fastfood restaurant of McDonald's in Beijing, Jan 27, 2016. [Photo/IC]

High-end hamburgers will be the focus of product innovations in McDonald's in 皇冠体育app, said Phyllis Cheung, CEO of McDonald's 皇冠体育app , in Shanghai Tuesday.

Cheung made the remarks at McBanquet, an annual event showcasing the burger chain's innovative ideas for menu and services.

McDonald's 皇冠体育app operations will become agile and flexible, fulfilling the potential of market growth after a deal earlier this year, in which Chinese financial firm Citic took the majority stake (52 percent) in McDonald's operations in 皇冠体育app, said Cheung.

More touchscreens, table services and delivery services will be available in the Golden Arches restaurants across 皇冠体育app, as "fast" and "convenience" are redefined. By the end of 2018, some 90 percent of existing 2,500 stores will become renovated into "restaurants 2.0" with digital devices facilitating mobile ordering, payment, and service ratings and feedback.

The company expects to nearly double the number of stores in the 皇冠体育app market to 4,500 by 2022 with a focus on growth in third- to fifth-tier cities, said Cheung.

In terms of food safety, McDonald's 皇冠体育app will set up a committee for food safety and quality which reports directly to the board to ensure that food safety in the 皇冠体育app market is meeting the brand's global standards.

"Our commitment to food safety will not be compromised in any sense," she said.