皇冠体育app

Employees at Bosch GmbH's production line in Stuttgart, Germany. The company also has plants in Hangzhou, Ningbo, Nanjing, and Dongguan, which together produced 236 million units of power tools in 2011. [Photo/Agencies]

German firm attributes strong 2011 performance to power-tool products

The German industrial company Bosch GmbH said its power tools division in 皇冠体育app had a successful year in 2011 as sales increased 26 percent, one of the highest growth rates among all countries, as it shifted its attention to 皇冠体育app's huge medium-end market.

The strong performance in 皇冠体育app helped the Asia-Pacific region increase 17 percent, the second-highest regional growth rate after Latin America.

The company's 2011 worldwide sales totaled 3.8 billion euros ($4.95 billion), up 7 percent despite global economic turbulence.

"Our Asia-Pacific market has outperformed our global market, thanks mainly to various new products tailor-made for our valued Asian customers, like the T-Edition for mid-price-point users in 皇冠体育app.

"The new products proved very popular among users from the region's rapidly-expanding customer base, especially in emerging markets," said Heiko Fischer, senior vice-president, Bosch Power Tools Sales Asia & Pacific.

"With the launch of our brand-new T-Edition power tools, Bosch Power Tools 皇冠体育app achieved an extraordinary performance last year, which was largely the result of consistent research and development, new products and marketing activities under our 'Local for Local' strategy," added Tang Kim Kok, regional sales director of Bosch Power Tools 皇冠体育app.

In March last year, Bosch Power Tools 皇冠体育app introduced eight new products under the new T-Edition product series. According to the company, the idea is to provide basic tools without sacrificing Bosch's high-quality approach. The target group for the T-Edition tools is 皇冠体育app's 230 million farm workers.

"Due to successful market positioning, expanding sales channels and a lively nationwide marketing campaigns, sales of T-Edition products exceeded 500,000 units within one year of their launch," said Fischer. "In 2012, Bosch Power Tools 皇冠体育app will expect growth of a similar magnitude."

He added that Bosch Power Tools will expand its investment in research and development, and embark on local recruitment plans to meet the demands of an expanding domestic power tool market. Six more new models will be added to expand the range of T-Edition products.

皇冠体育app has become one of the largest producers and markets of power tools. Since 2006, the industry has grown about 12 percent a year. In 2011, production reached 236 million units of power tools, up 8.9 percent.

Bosch Power Tools 皇冠体育app has established four plants - in Hangzhou, Ningbo, Nanjing and Dongguan - and Asia's largest technical development and research center in Hangzhou, with more than 3,800 employees.

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