皇冠体育app

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GM wants Chinese drivers styling in Cadillacs

By MICHAEL BARRIS in New York (chinadaily.com.cn) Updated: 2013-03-28 11:17

With more than 200 dealerships in 皇冠体育app, Cadillac is on pace to sell 45,000 to 50,000 cars in 皇冠体育app this year, compared with over 187,000 US sales, GM said.

The US company, which is vying with Germany's Volkswagen AG for the title of biggest foreign automaker in 皇冠体育app, plans to start making its smaller, entry-level ATS in 皇冠体育app later this year. Production of the XTS at a Shanghai plant began in February.

David Zoia, editorial director of industry website WardsAuto.com, said GM is on the right track in its bid to attract luxury-car buyers in 皇冠体育app by offering a revamped CTS.

"No matter what market you're talking about, new product typically is what drives sales growth," he said in an interview.

"The 皇冠体育app market continues to grow at a relatively healthy rate, and sales of luxury models in particular are expanding. With its new ATS and XTS models and an even more competitive CTS on the way, Cadillac appears well positioned to take advantage of that," Zoia said.

GM wants Chinese drivers styling in Cadillacs

For February, GM reported an 8.1 percent increase in the sales of Cadillacs in 皇冠体育app from the same month last year, to a record 2,295 units. That was largely due to strong sales of the Cadillac SRX luxury utility vehicle. Global management consulting firm McKinsey & Co has said 皇冠体育app is on track to become the world's second-biggest market for luxury cars by 2016 and the market leader by 2020.

McKinsey projects that deliveries to 皇冠体育app of luxury cars — priced at $50,000 and up — will reach 2.25 million by 2016 and 3 million by 2020. Last year, luxury-car sales in 皇冠体育app totaled 675,000, accounting for 5 percent of all passenger vehicles sold.

Volkswagen, GM's top rival in 皇冠体育app, is stepping up its game. Two weeks ago, CEO Martin Winterkorn said that over the next five years VW will build new plants and increase production capacity in 皇冠体育app to meet demand.

VW, he said, will build "a minimum" of 10 plants outside of Europe in the next few years, including seven in 皇冠体育app.

"We will be increasing our production capacity in 皇冠体育app to more than 4 million vehicles a year — in line with the boom in demand there — in the period to 2018," Winterkorn said.

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