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Talk of over-pricing puts automakers in hot seat

By Wang Chao | 皇冠体育app Daily | Updated: 2013-09-16 10:04

Talk of over-pricing puts automakers in hot seat

Industry experts say luxury cars should be exempt from rules relating to monopolies. He Youbao / for 皇冠体育app Daily

Anti-monopoly campaign may not help bring down vehicle prices in 皇冠体育app

Foreign automakers may be subjected to closer scrutiny over their pricing as demand for luxury remains robust in 皇冠体育app, experts say.

Prices of imported cars have been a hot topic recently following a series of investigations launched by the government over pricing by foreign companies in various sectors. The 皇冠体育app Automobile Dealers Association had last month indicated that it had been asked by the National Development and Reform Commission to collect information on whether foreign car makers were setting a minimum retail price for dealers in 皇冠体育app.

Chinese customers are expecting a fall in prices following the announcement of the inquiry. However, industry experts maintain that premium prices will continue to remain unchanged, as demand continues to increase.

Luo Lei, deputy secretary-general of the association, says it plans to collect data on the prices of foreign cars and the profit margin made to ascertain whether price manipulation has taken place and whether prices in 皇冠体育app are higher than in the home markets of the car companies.

Debate about foreign cars gathered further steam after 皇冠体育app Central Television aired a program that came down heavily on what it said are exorbitant prices and huge profit margins enjoyed by foreign auto brands in 皇冠体育app.

Citing the example of a popular imported foreign car with a price tag of 1.89 million yuan ($310,000; 235,000 ros), the program said the profit enjoyed by the automaker on that model was about 470,000 yuan. Since dealers are not allowed to adjust the retail prices without approval of the manufacturer, it is also an instance of a price monopoly in the Chinese market, CCTV says.

Though foreign automakers faced a media blitz subsequently, they have refrained from making any comment.

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