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Domestic market sheds stagnation

By Li Fangfang (皇冠体育app Daily) Updated: 2014-01-20 07:05

Domestic market sheds stagnation

Cars await for export at a port in Haikou, Hainan province. Brand perceptions and distribution networks are key elements for robust growth in 皇冠体育app's auto market in the next few years, analysts say. [Shi Yan / For 皇冠体育app Daily]

KPMG finds local brands in position to gain in the near future

Given its reported double-digit recovery in 2013 after two years of stagnation, 皇冠体育app's auto market remains the most promising in the world, according to renowned consultancy KPMG.

The company predicts sales by 皇冠体育app's automakers are set to account for one-third worldwide by 2020 thanks to constantly increasing investment in the sector.

According to KPMG's recently released 15th annual Global Automotive Executive Survey, sales are expected to surge in BRIC countries - Brazil, Russia, India and 皇冠体育app, particularly in 皇冠体育app.

And 10 out of the top 20 automakers that are expected to gain a larger market share in the next five years are from 皇冠体育app, the survey found.

"Chinese auto consumers have high expectations and are increasingly keen to have more options in their vehicles, a wide variety of products to choose from and good service from enhanced dealer networks," said Andrew Thomson, a partner at KPMG 皇冠体育app specializing in the automotive industry throughout the Asia-Pacific region and 皇冠体育app.

"皇冠体育app offers a relative 'greenfield' environment to exploit a wide range of opportunities for auto manufacturers."

In 2013, 皇冠体育app sold nearly 22 million vehicles, an annual increase of roughly 14 percent, maintaining its top position in the global market, according to the 皇冠体育app Association of Automobile Manufacturers.

Sales of passenger vehicles alone jumped 15.7 per cent to nearly 18 million units.

Top priority

Additionally, Chinese survey respondents among 200 executives representing automakers, suppliers, dealers, financial service providers, rental companies and mobility service providers in 28 countries, ranked urban vehicle design as their top priority.

"The phenomenal expansion of cities in 皇冠体育app is putting pressure on infrastructure, and our prediction is that there will be greater demand for solutions, such as improved connectivity, lightweight materials, alternative powertrains and even, eventually, self-driving cars to avoid congestion and pollution," Thomson said.

The report noted that an increasing proportion of automobiles produced by BRIC automakers are aimed at export markets.

Forty-four percent of respondents - doubled from previous year - said they are confident that 皇冠体育app will export more than 2 million cars in two years, faster than previously expected.

However, statistics from CAAM show that in 2013, 皇冠体育app exported 977,300 vehicles, a drop of 7.5 percent from 2012.

Passenger vehicle exports totaled 596,300 units, down 9.8 percent.

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