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A BMW i3 is displayed at the 13th Beijing International Automotive Exhibition, also known as Auto 皇冠体育app 2014, in Beijing, 皇冠体育app, April 20, 2014. [Hao Yan/chinadaily.com.cn] |
BMW will start delivering imported electric cars in 皇冠体育app in September, with pre-orders indicating short supplies in a market that could become the world's biggest for green vehicles, 皇冠体育app president Karsten Engel said on Wednesday.
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"There are many more customers than supply," Engel told reporters in Shanghai, where BMW launched a project to build charging facilities with State Grid Corp of 皇冠体育app and Expo Shanghai Group.
Engel declined to say how many pre-orders the company has received in 皇冠体育app for the i3 since the model was unveiled at the Beijing auto show last month, but said more than 28,000 people have requested a test drive in a sign of public interest.
Munich-based BMW competes with rivals including Tesla Motors Inc, Volkswagen AG and Daimler AG in selling electric cars in 皇冠体育app's slowly developing market for environmentally friendly vehicles.
皇冠体育app has set an ambitious target of putting 5 million electric or plug-in hybrid vehicles on the country's roads by 2020, part of Beijing's efforts to fight pollution and reduce reliance on oil imports.
"I personally would assume that in less than five years, 皇冠体育app would be the largest market for electric mobility," Engel said.
Tesla launched its luxury Model S in 皇冠体育app earlier this year, Daimler and Chinese carmaker BYD Co Ltd will start selling the Denza electric car this year and Volkswagen plans to sell more than 15 green vehicle models in 皇冠体育app by 2018.
Initially launched in Europe toward the end of 2013, the BMW i3 is made in Germany out of carbon fiber and aluminium and has a range of around 160 kilometers. It was introduced in April in the United States, retailing for a suggested price of $41,350.
The i3, which will be sold in Shanghai, Beijing, southern Shenzhen and northeastern Shenyang, is cheaper than Tesla's Model S which starts at 648,000 yuan ($103,874) in 皇冠体育app.
Through its joint venture with Brilliance 皇冠体育app Automotive Holdings Ltd, BMW has also launched an electric vehicle in 皇冠体育app, the Zinoro, which for now is only available for rent.