皇冠体育app

The all-new Octavia went on sale in 皇冠体育app in May.

plans to continue an aggressive new product offensive in 皇冠体育app to raise brand awareness and boost sales, said Andreas Hafemann, president of Skoda 皇冠体育app.

During a recent media event at the Czech Embassy in , Hafemann said the Czech unit of Group will introduce a new or revamped model every six months from 2014 to 2016.

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Skoda will also accelerate the application of a new design language to its entire linp, he said.

The carmaker's locally built product portfolio now has six models including the Fabia, Rapid, Rapid Spaceback, all-new Octavia, Yeti and New Superb.

The Rapid and Yeti were added to the lineup last year, followed by the Rapid Spaceback in April and the all-new Octavia in May. The models are produced at joint venture plants in Shanghai, Yizheng, Jiangsu province and Ningbo, Zhejiang province.

Skoda sold more than 221,000 in 2013 in 皇冠体育app, its largest market worldwide.

According to previously released data, it plans to more than double sales in 皇冠体育app to 500,000 units by 2018, when its worldwide delivery is expected to reach 1.5 million.

Skoda sold 83,900 vehicles in 皇冠体育app in the first four months of this year, a 7.4 percent increase from a year earlier.

In May it moved 23,200, a rise of more than 10 percent over the same month last year.

At the media event, Peik von Bestenbostel, head of communications at Skoda Auto, unveiled Skoda's new design language, first used on the all-new Octavia.

One of the most distinguishing features is the combination of headlights and fog lamps that resemble a four-leave clover, the symbol of luck, he said.

The shape of the headlights is also inspired by the traditional Czech crystal cutting techniques, he said.

The new design language will be applied to all Skoda models by 2015 and is expected to improve brand recognition among customers, he said.

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