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Chinese hand-dyed silk used in Rolls-Royce in Geneva

By Hao Yan (chinadaily.com.cn) Updated: 2015-03-04 10:19

Chinese hand-dyed silk used in Rolls-Royce in Geneva
Rolls-Royce Phantom Serenity [Photo provided to chinadaily.com.cn]

Henry Royce's maxim, "When it does not exist, design it," inspired the latest generation of Rolls-Royce's Bespoke designers to ask what wholly new approach to luxury would delight the most demanding and exacting people in the world – Rolls-Royce customers. Their answer came from Rolls-Royce's deep understanding of the most precious, beautiful and natural materials.

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