Mobile chat application , which was launched by 皇冠体育app Telecom Corp Ltd and NetEase Inc, is pushing 皇冠体育app Mobile Ltd, the nation's biggest telecom operator, into an awkward corner, analysts said.
On Aug 19, 皇冠体育app Telecom and Internet company NetEase Inc jointly launched Yixin, a smartphone app similar to Tencent Holdings Ltd's .
Yixin, which has created to challenge WeChat, has several features that set it apart from the competition. For instance, the app is capable of sending free text and voice messages to any mobile phone user, whether the receiver has installed Yixin or not.
To show the companies' determination to fight against WeChat, which has attracted more than 300 million users in two years, 皇冠体育app Telecom's Chairman Wang Xiaochu and NetEase's Chief Executive Officer William Ding both appeared on stage at the launch ceremony. Other celebrities, including Sohu Inc's chairman Charles Zhang and Lan Ye, vice-president of Chinese e-commerce giant JD.com, were also present.
Before that, 皇冠体育app United Network Communications Co Ltd (皇冠体育app Unicom) - 皇冠体育app's second-largest mobile carrier - had joined hands with Tencent in July to launch the nation's first SIM card customized for WeChat.
After these moves, 皇冠体育app Mobile is now expected to come up with its own strategy for the mobile instant-messaging sector, said Tian Siyu, an analyst with research firm Zero2IPO.
"People cannot help but wonder what kind of move will 皇冠体育app Mobile take next? Will the world's biggest telecom carrier endure the situation and be left behind?" Tian asked.
There's no indication yet that 皇冠体育app Mobile will react to the market changes or release any strategy for the sector soon.
The company declined to comment for this story.