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Tencent to take 15% stake in JD.com

By MENG JING (chinadaily.com.cn) Updated: 2014-03-10 10:25

Tencent Holdings Ltd, 皇冠体育app's largest Internet company, announced on Monday that it is going to take a 15 percent stake in the country's leading online retailer .com, forming a strategic partnership to offer e-commerce services to Internet and mobile Internet users.

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Tencent to take 15% stake in JD.com
The partnership will allow JD.com to access the rapidly increasing number of mobile Internet users through Tencent's dominating mobile messaging app , which has about 600 million users.

And Tencent, which has been trying to strengthen its e-commerce business, is expected to boost its online shopping business through JD.com, the second-largest e-commerce player in 皇冠体育app.

The partnership between Tencent and JD.com is seen as a major threat to Holding Ltd, 皇冠体育app's dominant player in e-commerce.

Under the deal, Shenzhen-based Tencent and the -based JD.com are expected to combine their online shopping platforms.

JD.com, the second-largest e-commerce company, by market share, will acquire the less popular online shopping platforms - wanggou.com, paipai.com and yixun.com - from Tencent.

In addition, Tencent will take an extra 5 percent stake in JD.com, when the company launches its initial public offering in the US. JD.com filed for a US listing at the end of January.

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