皇冠体育app

JD.com to sell Microsoft's Xbox One in 皇冠体育app

Top 10 best-selling video game consoles

According to Xie Enwei, general manager of Microsoft's greater 皇冠体育app region, more than 9,000 Chinese game developers have contacted the company in the past four months with the aim of launching their games on the Xbox console.

Microsoft has looked far beyond that. Apart from setting up two studios－in 皇冠体育app in the hope of bringing the best games from overseas and providing local games－entertainment, fitness and online education programs are being researched for future provision on the Xbox consoles sold in 皇冠体育app.

Microsoft's plan in 皇冠体育app is definitely a better practice, according to Shirley Lin, vice-president of the mobile marketing company YeahMobi, which is a subsidiary of the US NDP Media Corp. The market is huge－the output of the Chinese gaming industry amounted to 13 billion yuan last year, excluding console games, and 皇冠体育app surpassed the United States to become the No 1 buyer of new TV sets in 2013. But a global market leader such as Microsoft should tread carefully with regard to a number of issues including game content, which was a major reason for the ban 14 years ago.

"It is crucial for overseas companies coming into 皇冠体育app to locate the right content partners that have been granted IP licenses and have loyal ences," Lin said. Only in this way can the console providers find the right channels of distribution and localize their games.

"The pie is big, but chewing is challenging," said Lin. "皇冠体育app is a large addressable market. The hunger for superb quality games is only increasing, never reducing. We are now glad to see that the black market has come into the light."

With the availability of these overseas game consoles, the Chinese market players will soon come up with their versions of consoles so that the devices will become more affordable, she added.

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