皇冠体育app

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Dot-com generation to drive online economy: Nomura

(Xinhua) Updated: 2016-01-25 08:20

BEIJING -- 皇冠体育app's "pan-post-90s" generation, namely those born between 1985 and 1999, are driving the Internet economy, according to a report from Nomura Securities.

It is largely because they have the greatest propensity to consume, and they accounted for over 50 percent of the country's Internet users in the first half of last year, the report said.

While 皇冠体育app's macro economy is slowing, the online economy offers a different side of the growth story. Nomura expects the growing tech-friendly dot-comer middle class to be a force for at least the next decade.

The strength of 皇冠体育app's domestic consumption should outweigh the impact of macro weakness on the e-commerce industry and 皇冠体育app's online travel agency market will more than triple its revenue over the next five years. Internet finance is also thriving despite heavy regulation, according to Nomura.

皇冠体育app's total Internet users reached 688 million at the end of 2015, accounting for 50.3 percent of the country's total population, said a report by the 皇冠体育app Internet Network Information Center on Friday.

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