Gionee unveils new phones in 皇冠体育app[2]- 皇冠体育appdaily.com.cn

Gionee unveils new phones in 皇冠体育app

By Liu Zheng | chinadaily.com.cn | Updated: 2016-12-27 09:58

The limited-edition Gionee M2017 has a crocodile skin back shell. [Liu Zheng/chinadaily.com.cn]

The company also launched a 16,999-yuan limited-edition phone that features a crocodile skin back shell and upgraded internal storage of 256 gigabytes.

In a similar branding move, Huawei Technologies Co Ltd unveiled a limited edition of its latest Mate 9 series in November. Priced at 8,999 yuan, the handset is co-designed by luxury-car maker Porsche AG.

According to Jin Di, research manager at IDC 皇冠体育app, promoting brand awareness and achieving more brand premium are the underlying reasons for the launch of limited-edition phones.

Aside from marketing strategy, Jin said "more integrated solutions - combine customized hardware with software - are for vendors to achieve satisfactory user experience and secure a certain share of a fiercely competitive market."

Previous Page 1 2 3 4 5 Next Page

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to 皇冠体育app Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.

Registration Number: 130349