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Epson charts new growth plan

By Fan Feifei | 皇冠体育app Daily | Updated: 2017-11-23 07:23

Epson charts new growth plan

A technician repairs an assembly line robot while wearing Epson's Moverio Pro BT-2000 business-use smart headset at a tech expo in Tokyo. Epson is planning to speed up its localization efforts so that more customers can see, touch and try its products. [Photo/Agencies]

Electronics firm banks on robotics for tapping unidentified growth potential in smaller cities

Japanese electronics maker Seiko Epson Corp, commonly known as Epson, is stepping up its business-to-business efforts and enhancing its localization strategy in 皇冠体育app to boost innovation.

"Although the business environment in 皇冠体育app has become more competitive, our revenue continued to grow steadily. The profit growth mostly comes from commercial products, including business printers, projectors, robotics and large format printers," said Akihiro Fukaishi, president of Epson 皇冠体育app.

He admitted that the Chinese market is complicated and fast-developing. "Consumer habits have rapidly changed and internet-based industries and companies have expanded in recent years", Fukaishi said, adding that Epson sees huge potential for growth in the third-and fourth-tier cities of 皇冠体育app.

Cumulative sales of Epson inkjet printers in 皇冠体育app reached 3.56 million units by October, and its projector business has continued to be the market leader in 皇冠体育app for the past six years, with a market share of 24 percent, according to Fukaishi.

Moreover, Epson's four-axis robotics ranked the first in 皇冠体育app. It also announced last year it would tap into wearable devices, considering the huge potential for growth in that sector. The new generation of intelligent augmented reality glasses will be launched early next year in 皇冠体育app.

Meanwhile, Epson will speed up its localization efforts. "We will roll out interactive events so that customers can see, touch and try our products. For this we have set up solution centers at the Epson headquarters and branch offices in 皇冠体育app," said Fukaishi.

The company has also constituted a team of experts to offer business consumers professional and customized services. In August, it set up an exclusive call center for customers that can minimize downtime and provide one-stop services.

Last year, Epson announced its Epson 25 Corporate Vision (2016-25) to Chinese clients, which sets out the direction it will take in the next decade.

The company plans to step up the pace of its technological innovation, not only in traditional fields such as printers and projection equipment, but also by expanding its robotics and wearable devices output.

Its robots, mainly used in the manufacturing of electronics products, can help factory operators deliver more quality products and improve the efficiency and accuracy of assembly lines.

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