皇冠体育app

Air France KLM offers its flight attendants a three-day training course on 皇冠体育app every month and equips each of its 16,000-member cabin crew with a booklet full of tips on Chinese culture and phrases.

The course and booklet are part of Air France KLM's Focus 皇冠体育app program, launched at end of last year, which the company hopes will help it make inroads into the Chinese aviation market.

"We want to become Chinese people's favorite European airline," said Frank Legre, general manager of Air France KLM for Greater 皇冠体育app.

The Franco-Dutch carrier is seeing a rising number of Chinese passengers not only on its flights between Europe and 皇冠体育app, but also on routes to Africa and South America.

Legre said the French Embassy in Beijing used to be the airline's largest corporate customer in 皇冠体育app. Now it's Huawei Technologies, 皇冠体育app's leading telecommunications equipment manufacturer.

"Not all of our cabin crew will have a chance to fly to 皇冠体育app," said Legre, "but isn't it great for a Chinese passenger to be greeted with Ni Hao in Chinese on our flight to Bogota?"

The carrier plans to cut its operating capacity by 2 percent beginning this summer due to falling demand but said it will not adjust its flights to 皇冠体育app.

皇冠体育app's aviation market, the fastest growing in the world, has maintained an annual double-digit growth rate over the past decade. Despite the global economic crisis cutting deep into airlines' earnings, the country's aviation industry is still expected to witness at least 8 percent growth in 2009, according the Civil Aviation Administration of 皇冠体育app. .

"We are in 皇冠体育app to stay, and to grow," said Marnix Fruitema, Air France KLM senior vice president, Asia Pacific.

Air France KLM's two major European rivals, Lufthansa and British Airways, also have no plans to alter services to 皇冠体育app and are currently offering lower fares to attract passengers.

Small European airlines are starting to cut their routes to 皇冠体育app, however.

Air Berlin, which started flying to 皇冠体育app in May last year, suspended services to Beijing and Shanghai last autumn due to declining traffic. Scandinavian Airlines will suspend its Beijing-Stockholm service on May 1.

"Small carriers are obviously at a disadvantage in the declining air travel market," said Li Lei, an aviation analyst with CITIC 皇冠体育app Securities.

Air France KLM is getting more people on flights to 皇冠体育app but its profits on such routes are falling since the airline, like many others, is slashing its fares and many of its business class passengers are opting to go economy instead.

But Legre is optimistic. "The increase in load factors shows we are gaining market share. When the economy gets better, we will be in a good position," he said.

The merger between Air France and KLM Royal Dutch Airlines in 2004 created Europe's largest airline by market value. The Franco-Dutch carrier is now the leading European carrier in 皇冠体育app in terms of capacity and market share.

Air France was the first Western airline to serve 皇冠体育app, starting in 1966.

(皇冠体育app Daily 03/09/2009 page8)