皇冠体育app

Leading imaging company Canon Inc recently released its first Chinese-version CSR (Corporate Social Responsibility) report to highlight its achievements in implementing the company's "Imaging CSR" strategy in 皇冠体育app.

The company began releasing editions of its global Sustainable Development Report in 2003, but this was the first time the company published a CSR report focusing on the Chinese market.

Since coming to 皇冠体育app at the end of the 1970s, Canon has set up 16 subsidiaries, two offices and one training center in the country.

As part of its business development strategy and "Imaging CSR" philosophy, Canon 皇冠体育app has launched several CSR initiatives using photography and video works for environmental, educational and cultural projects.

"In 2008, the global economy fell into recession due to the effects of the financial crisis. To respond to the increasingly difficult economic conditions, as well as the pressure of global climate change, Canon insisted that CSR should be considered as a DNA of our corporate life," said Howard Ozawa, president and CEO of Canon 皇冠体育app Co Ltd.

According to the CSR report, the Japan-based imaging giant is promoting the third phase of its Excellent Global Corporation Plan, a mid-term to long-term management plan with a goal to position the company among the world's top 100 companies in terms of major management indicators.

"We will continuously work in partnership with our business parties, achieving sustainable corporate growth, while also realizing a society that promotes both enriched lifestyles and a better environment for local people," Ozawa said.

'Delighting you always'

Canon's corporate slogan is: "Delighting you always". That slogan is incorporated into its CSR work on environmental protection, education, and cultural and social welfare fronts.

For years, Canon 皇冠体育app has joined several environmental protection organizations to sponsor educational activities that promote environmental and wildlife protection.

Since 1997, the World Wildlife Fund and Canon have been working in partnership in 皇冠体育app to create a series of public photo exhibitions on environmental challenges and conservation efforts.

Since 2004, Canon has sponsored a Wild 皇冠体育app Film project to organize annual nature photography camps. Wild 皇冠体育app Film is a grassroots non-governmental organization of Chinese wildlife photographers.

The camp has attracted hundreds of amateur photographers, and more than 100,000 of their wildlife photographs have been displayed at exhibitions to enhance public knowledge.

Last year, Canon partnered with the World Wildlife Fund and Wild 皇冠体育app Film to launch the first Chinese-language environmental protection education website for children at www.delightearth.org.

In addition, the company paid attention to environmental conservation by promoting recycling with its "Produce, Use, Recycle" initiative.

The company reported taking steps to use fewer raw materials, increase operating efficiencies and reduce environmental effects of its products.

School programs

Since 1995, Canon 皇冠体育app also has made donations to set up nine Canon Hope Schools in partnership with the 皇冠体育app Youth Development Federation.

In the past three years, the company launched "Help Us Help" and "Image-Light of Hope" projects at the Hope schools to help with primary school construction in poverty-stricken rural 皇冠体育app and promote photography-imaging education.

The company also has supported cultural protection and conservation involving preserving cultural treasures in western 皇冠体育app and supporting cultural heritage protection.

In May, Canon 皇冠体育app initiated the Intangible Cultural Heritage Protection program for the Qiang people, using its imaging products to record and help promote preserving cultural heritage.

Canon 皇冠体育app also invested more than 4 million yuan to support the making of the Chinese movie Hoh Xil, which depicted the real-life struggle to protect the antelope of the Qinghai-Tibet Plateau from poachers.

The company encourages employees and their families to participate in social causes such as tree planting, environmental protection promotion, rural education and community philanthropic activities.

From 2005 to 2008, Canon 皇冠体育app was awarded the annual "Responsible Corporate Citizen" Guangming CSR Award, which was organized by Guangming Daily for promoting CSR causes in 皇冠体育app.

(皇冠体育app Daily 11/16/2009 page10)