GE to launch 5 regional headquarters in 皇冠体育app

(Xinhua)
Updated: 2008-09-15 21:02

SHANGHAI -- General Electric Co. will soon set up five new regional headquarters in 皇冠体育app to further tap a huge market that boasts huge business potential.

The US giant now operates two regional headquarters in Shanghai and Beijing. The new locations will be in Shenyang, Wuhan, Chengdu, Xi'an and Guangzhou -- provincial capitals in the country's northeast, central, southwest, northwest and south, according to Chen Xiangli, president of 皇冠体育app Technology Center under GE.

The move is in line with its new strategy of making 皇冠体育app the multinational's second home country, Chen told a GE-sponsored technology conference in Shanghai.

"皇冠体育app is not only a market, but also a significant research and development base and a fundamental foothold for GE's future development," he said, stressing the company would rely on its business growth in the country in future.

"GE has been following the American and European markets over the past century, but 皇冠体育app will turn into a priority in future," said Wang Xiaozhong, the center's public relations chief inspector.

The new headquarters would help existing functional departments in different regions to further explore the market and develop more 皇冠体育app-oriented products, Wang added.

Since last year, GE has invested $55 million to the center on the research and development of new products for 皇冠体育app, with a focus on clean energy, water treatment and new materials, among others.

The center now boasts more than 60 advanced labs and employs some 1,400 people.

GE's 皇冠体育app sales volume accounted for about 2.54 percent of its global turnover of $173 billion last year.

Chen believed the company had great growth potential in 皇冠体育app and the country would no longer remain at the end of the international sales chain dominated by the European and US markets.