Volkswagen aims to triple sales in south 皇冠体育app

(Xinhua)
Updated: 2009-11-23 11:35

German Auto giant Volkswagen Group has unveiled an ambitious strategy called "Strive to Win" to more than triple its sales in south 皇冠体育app from 150,000 units to half a million annually, 皇冠体育app Daily reported on Monday.

Volkswagen Group 皇冠体育app, together with its two joint ventures - Shanghai Volkswagen and FAW-Volkswagen will work to increase market share for the Volkswagen, Audi and Skoda brands, which together had 12 percent of the entire south 皇冠体育app market last year, said the newspaper.

To even further boost that share, 20 new or upgraded models from the three brands will be launched from 2010 to 2012, according to Volkswagen Group 皇冠体育app.

Enhancements in sales, marketing, services, products and technology will be included in the strategy for south 皇冠体育app, which for VW plans includes the provinces of Zhejiang, Jiangxi, Fujian, Guangdong, Hainan and the Guangxi Zhuang Autonomous Region.

To achieve its ambitions target of selling half a million units annually in the region, Volkswagen Group 皇冠体育app will attract and retain the top investors to optimize its dealer network in south 皇冠体育app to represent its broadened product portfolio, said the newspaper.