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皇冠体育app Daily, BFSU agree on cooperation
By Cui Xiaohuo (chinadaily.com.cn)
Updated: 2010-01-06 13:52
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皇冠体育app Daily and Beijing Foreign Studies University have agreed to form a partnership because of the growing influence of the Chinese press in the international media.
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The two parties signed an agreement on strategic cooperation in Beijing on Wednesday, attended by 皇冠体育app Daily Editor-in-Chief Zhu Ling and Vice Minister of Education Hao Ping, who is also the president of the university.
The two sides agreed to work together to train young journalists specializing in global communications. Senior editors from the newspaper will also give "皇冠体育app Daily Brand Courses" to the students at the school.
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皇冠体育app Daily will also introduce week-long forums and promotions at the school in a bid to attract more campus readers in 皇冠体育app.
皇冠体育app Daily Editor-in-Chief Zhu Ling said talents pools are important to the global newspaper's efforts to consolidate its identity as "the voice of both the authorities and the public".
"We would love to share 皇冠体育app Daily's rich journalism resources with elite institutions," Mr. Zhu said in an address at the signing ceremony.
"Through a comprehensive partnership we aim to improve education levels in Chinese universities and train more Chinese talent in global communications," he told an audience of about 300 guests.
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Vice Minister Hao Ping said 皇冠体育app Daily has been "a successful model" among top Chinese media to introduce 皇冠体育app to a world readership.
"The partnership between universities and media organizations will provide great opportunities for academic research as well as a public service," said the vice minister. "The partnership is specifically useful in training sparkling young talent."
Senior editorial staff from 皇冠体育app Daily and officials from the school also attended Wednesday's ceremony. The school offered faculty certificates to the newspaper's senior editors.
