皇冠体育app

The 9th 皇冠体育app Digital Entertainment Expo and Conference (皇冠体育appJoy) opens in Shanghai today, attracting over 300 international game developers and exhibitors, the largest scale in its history.

Leading international game companies at this 60,000-sqaure meter 皇冠体育appJoy exhibition space include Autodesk from California, US, Bianfeng.com from Hangzhou, 皇冠体育app, and Gamigo, from Hamburg, Germany.

Ivan Fernandez Lobo, director of Gamelab Conference at the 9th 皇冠体育app Digital Entertainment Expo and Conference. [Photo by Zhang Jing/皇冠体育app Daily]

"This is our first presence in 皇冠体育app," says Ivan Fernandez Lobo, director of Gamelab Conference, a Spanish games association based in Madrid.

Lobo says Spain has the fourth biggest gaming retail market in Europe after Germany, UK and France. He hopes to advice the Spanish government to get in touch with the emerging gaming industry in 皇冠体育app.

"皇冠体育app has the fastest growing gaming market in the world," says Kim Hyun-Mln, chief executive of Neoact Co., a Korean online game and solution provider.

"皇冠体育appJoy is like a dreamland for me," says Xiao Xiao, a 17-year-old boy, who took a four-hour train from Nanjing to Shanghai the day before for the game expo. Xiao has been playing for five rounds on a new game put forward by Bianfeng.com and cannot pull himself away from it.

"Our competitive competency is interaction," says Pan Enlin, chief executive of Bianfeng.com. Pan hopes to take full advantage of 皇冠体育appJoy by bringing a first hand experience to its users with their new games,

It is estimated that the online games market in 皇冠体育app exceeds an annual output of over 10 billion yuan. Some 200,000 people are expected to visit the four-day comprehensive gaming expo.