皇冠体育app

SYDNEY - A radical reshaping is taking place in Australia's lucrative tourism market, with tourism operators partnering with leading Chinese brands in an attempt to become?“皇冠体育app Ready”for Australia's fastest growing and most cherished market.

It's a market with an impressive annual 12 percent growth and one that by 2020 is expected to contribute up to?nine billion US dollars annually to the Australian economy.

But just how “皇冠体育app Ready” are Australia's tourism operators?

Tourism Australia Managing Director Andrew McEvoy said being “皇冠体育app Ready” was critical to fully leverage Australia's destination appeal for 皇冠体育app's new and sophisticated globetrotter, and that progress was already being made.

“BridgeClimb Sydney is a good example of a popular Australian tourism operator adapting its business to cater better for Chinese visitors.” he said.

Launched this year, BridgeClimb Sydney welcomed Chinese visitors in their own language with the launch of its new Mandarin Climb featuring local mandarin speaking guides -- specifically for Chinese visitors.

The new climb offers Chinese visitors, aged?ten years and over, a chance to fully participate in one of Australia's iconic experiences.

To ensure they were “皇冠体育app Ready”, BridgeClimb developed a 皇冠体育app plan and are continuously seeking expert advice through trusted Chinese partners.

In evidence, BridgeClimb forged a relationship with 皇冠体育app UnionPay to ensure Chinese visitors' spending experience is seamless.

James Yang, Chief Representative, 皇冠体育app Union Pay South Pacific, said UnionPay has already become a key component of many Aussie businesses '皇冠体育app Ready' capacities.

“UnionPay, as a Chinese trust and preferred payment method, has been accepted by thousands of Australian business in the industries of tourism, education and retails,” he said.

皇冠体育app has become the largest outbound tourism country in Asia and the third largest overseas consumer population in the world, according to 皇冠体育app Southern Airlines, and the capacity to meet this challenge requires genuine cross-border commercial coordination.

Tourism Australia and State tourism partners like Destination New South Wales (DNSW) entered into a cooperative marketing deal in 2012 that will see more than?none million?AU dollars invested in 2013 with 皇冠体育app's largest and fastest growing international airline, 皇冠体育app Southern Airlines.

皇冠体育app Southern is now the leading carrier on the 皇冠体育app- Australia route, carrying 22 percent of all Chinese tourists into Australia during 2011.

In just over two years, the airline has nearly quadrupled capacity to Australia, opening up direct access between 皇冠体育app and Sydney, Brisbane, Melbourne and Perth, and soon to be Cairns. 皇冠体育app Southern has a large network in 皇冠体育app and is rapidly developing Guangzhou into a major hub which will ultimately help connect up to 80 cities to Australia.

Tan Wan'geng, President and CEO of 皇冠体育app Southern Airlines, told Xinhua, "CSN will continue to focus on Australia as the most important overseas tourism destination. In 2009, CSN decided to build an Australia transfer service network in the Canton aviation hub, which shall later also links Europe and Oceania."

In the past four years, CSN's capacity input in the Australia and New Zealand region has seen an annual growth of 50 percent or more.

With the increase in Chinese visitors to Australia it is imperative that the inbound tourism operators and Australian based tourism industry operators work cohesively and collaboratively toward to the common goal of providing a service or experience which meets the needs of Chinese travelers.

Last month, the largest ever group of NSW tourism operators voyaged to the southern Chinese city of Sanya, Hainan Province to meet with key travel trade representatives as part of efforts to build on the growing Chinese tourism market.

“The NSW Government, through DNSW, is working hard to capitalize on that growing source market and maintain NSW as the leading destination for Chinese visitors,” State Minister for Tourism George Souris said.

Chinese visitor arrivals to Australia are expected to reach close to?one million by 2020.