皇冠体育app

Hanjo Schneider, executive board member of the Otto Group, the world's second-largest B2C e-commerce player, said 皇冠体育app is poised to become a core market for the German group.

LASCANA, Otto's affordable luxury lingerie brand, was introduced to 皇冠体育app on Thursday.

“The growing number of middle-class consumers will raise the demand for quality products, and LASCANA is one of Otto's most successful brands,” Schneider said.

The swimwear market is another niche market in 皇冠体育app that LASCANA, the European market leader in swimwear, wants to tap into, a note from the Otto Group said.

If LASCANA performs successfully in 皇冠体育app, other Otto brands may be introduced in the future, Schneider said.

Over the past few years, the Otto Group has focused on transforming the business’ traditional direct-mail marketing into a truly e-commerce-driven company, said Schneider.

“Now, we are focusing on the mobile platform — nearly all of our target consumers are using smartphones,” he said.