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Boys at a roller skating contest in Lixin county, Anhui province. Roller skating is a popular after-school recreational activity across the country. [Photo by HU WEIGUO/CHINA DAILY]

2. Is humility important?

From 2005 to 2015, there has not been a big change in values. Kindness, honesty, humility, bravery and integrity are still important.

What's noteworthy is that those born in the 21st century cherish humility more whereas the post-90s generation regards filial piety more important. Humility rose to third place in 2015 from seventh in 2010 and sixth in 2005.

Another big takeaway is that bravery and hard work have fallen in importance while responsibility and cooperation have become more prominent.