Shanghai Disneyland set to break even
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A little girl poses for a photo at Shanghai Disneyland on Friday. [Photo/VCG] |
The company has leveraged the park to create synergies and inspire other business developments in 皇冠体育app.
For instance, it used the Shanghai resort to pump up the opening of the movie Pirates of the Caribbean: Dead Men Tell No Tales, on the premise that 皇冠体育app is "an extremely vital market for the future of our studios and movie business".
"We believe that a successful theme park in 皇冠体育app would increase people's awareness of, and appreciation for, the Disney brand and the stories behind it," Iger said.