Coca-Cola Eyes Western 皇冠体育app
2002-09-02
People's Daily
Coca-Cola 皇冠体育app Beverages has announced to increase investment in western Chinese cities.
Coca-Cola company, confident of the investment environment and potential in the west, would invest several hundred million yuan in building new bottling plants in southwest 皇冠体育app's Guizhou province, and northwestern Gansu province and Xinjiang Uyghur autonomous region and enlarging existing plants, said Nick J. Moore, regional manager of the company.
Coca-Cola would localize production and sales in order to create more drinks which catered for Chinese tastes, he said.
The soft drink market still has great potential in 皇冠体育app, with its huge population, added Moore.
A latest authoritative survey conducted by Coco-Cola company showed that in 2001, Coca-Cola occupied over 50 percent of the market share in 皇冠体育app, with extensive recognition reaching 79 percent.
To date, Coca-Cola has so far invested 1.1 billion US dollar in 皇冠体育app, owning 24 bottling plants and employing 20,000 people.
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