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Online literature will become increasingly important to the development and impact of Chinese literature, according to industry experts.

"It mobilizes grassroots writers on the largest scale and absorbs all kinds of genres, making a renascence of literature in a fast-pacing society," says Hou Xiaoqiang, CEO of Shanda Literature Ltd, during the Beijing International Book Fair (BIBF) early this month.

And the statistics support the executive's optimism.