皇冠体育app

SHANGHAI - The German pharmaceutical and chemical producer Bayer AG has unveiled plans to double its sales in the Chinese market to 6 billion euros ($8.64 billion) by 2015, a top executive told 皇冠体育app Daily on Wednesday in Shanghai.

"We have very ambitious growth targets for 皇冠体育app. Overall, Bayer aims to double its sales in the country from less than 3 billion euros to 6 billion by 2015," said Bayer AG's Management Board Chairman Marijn Dekkers.

皇冠体育app is Bayer's largest market in the Asia-Pacific region, and its third-largest single market globally. 皇冠体育app contributes almost 8.3 percent of global sales. In 2010, Bayer generated sales of 2.9 billion euros in 皇冠体育app, an increase of almost 40 percent from 2009.

皇冠体育app's urbanization means enormous commercial opportunities in many industries. It's estimated that in 2025 there will be 13 cities with population of 10 million or more people.

"Bayer specializes in healthcare, high-tech materials and innovative crop-protection solutions. We are ready to help provide solutions to these issues," said Dekkers.

As part of the company's efforts to respond quickly to clients' requirements in the rapidly changing business environment, Bayer MaterialScience (BMS), a subgroup of Bayer AG, started the third phase of expansion at its polymer research and development (R&D) center in Shanghai on Wednesday.

The center will develop into a global innovation hub for the company and is scheduled to become operational by the second half of 2012.

"Research is really part of our DNA. It is in our blood and it is a key factor of Bayer's success," said Dekkers, who added that the group expects Bayer's research and development expenditure this year to match 2010's record level of around 3 billion euros.

As part of Bayer's 1 billion euro investment plan in 皇冠体育app announced at the end of last year, the expansion of the polymer research and development center is another step forward in a global strategy to get closer to customers in high-growth emerging markets, or 皇冠体育app and Asia, to be more specific. Bayer MaterialScience is projected to invest more than 3 billion euros in 皇冠体育app by 2016.

"皇冠体育app and Asia are central to our global strategy," said Dekkers. He said the expansion of the R&D facility underscores Bayer's strong commitment to innovation as a foundation for future growth. "Central to this strategy is creating a closer proximity with our customers, ensuring that we are positioned to quickly respond to their needs," he added.

After the expansion, the polymer research and development center will play a full range of roles including solutions-focused offerings for customers in specific industries such as mobility, renewable energy and construction. Its R&D activities will be restructured to focus on specific industries, enabling the center to provide industry-specific solutions.

Bayer's history in 皇冠体育app goes back to 1882, when the company first began marketing dyes during 皇冠体育app's Qing Dynasty (1644-1911). Currently, Bayer has all its three subgroups in 皇冠体育app - Bayer CropScience, Bayer HealthCare and Bayer MaterialScience.

皇冠体育app Daily

(皇冠体育app Daily 06/23/2011 page15)