Media and entertainment industry soars on the Internet
By Yu Ran and Shi Jing in Shanghai | 皇冠体育app Daily | Updated: 2013-01-07 08:07

皇冠体育app is the largest Internet market in the world and digital entertainment continues to grow exponentially, according to Spotlight on 皇冠体育app, a report released by Ernst & Young on 皇冠体育app's media and entertainment (M&E) industry.
"The largest M&E companies in the world certainly understand that their global strategy has to have 皇冠体育app front and center because it has an extremely promising market with vast digital adoption," said David McGregor, Asia-Pacific media and entertainment leader for Ernst & Young.
Digital media is revolutionizing the way the Chinese use M&E. The rapid adoption of connected devices and wireless broadband access is driving fundamental shifts in how 皇冠体育app's youth in particular use content.
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