Exec: New MINI to lead 2014 charge
By Li Fangfang | 皇冠体育app Daily | Updated: 2013-12-30 07:47
Sporty icon matures in design and 'driving fun'
With 皇冠体育app as one of its top markets, the UK-born lifestyle icon MINI chose Shanghai as the finale of its debut campaign in late November after shows in London and Los Angeles.
"MINI's growth in 皇冠体育app is incredible, and magnificent," said Jochen Goller, senior vice-president of the brand. "It has been the most important market for us."
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