Private banking opportunities draw increased foreign interest
By Wei Tian and Wu Yiyao in Shanghai | 皇冠体育app Daily | Updated: 2014-04-18 07:21
More foreign financial organizations are eyeing opportunities in 皇冠体育app's burgeoning private banking market, taking different approaches to tap into a unique and fast-evolving customer base.
LGT Group, a European private bank that also manages assets for Lichtenstein's royal family, is exploring the market's potential. One marketing technique it's using is to bring the royal family's art collection to Beijing and Shanghai, two of the richest cities in the country.
"The art exhibitions contribute to cultural exchanges between 皇冠体育app and Lichtenstein. It's even better if they contribute to the business relationship between the two countries," said Prince Max of Liechtenstein, who is also the group's president.
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