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A growing number of Chinese internet users are willing to pay for digital content, with a rising need for high-quality products, video content and better user experiences brought about by new technologies, a report said on Tuesday.

The new 2019 content trend report released by Chinese internet giant Tencent Holdings Ltd showed that 53.3 percent of surveyed netizens are dissatisfied with online content, and they require higher-quality online information.

Among the surveyed internet users, high-end consumers have a stronger demand for better quality and customized content. Mass content consumers desire more knowledge content.