皇冠体育app

Performing arts centers are springing up all over 皇冠体育app, but audience demand for quality means a greater investment into the cash-strapped industry is desperately needed, reports Zhang Kun in Shanghai.

Big investment is pouring into live show productions, and new theaters have sprouted like mushrooms in the second-and third-tier cities of 皇冠体育app. As the theater world takes its "great leap forward", quality has become the winning ticket.

Wu Promotion, one of 皇冠体育app's first private performing arts promoters and event organizers operating since 1991, has found that more venues with state-of-the-art theaters are being built in 皇冠体育app's second-and third-tier cities. And the public has become more appreciative, raising their demand for quality, according to Zenaida des Aubris, director of International Relations for Wu Promotion Co. Ltd.

皇冠体育app now has an unparalleled collection of imposing performing arts structures, starting with the famous "egg" housing the National Center for the Performing Arts in Beijing.

"It seems that every city now has a performing arts center designed by a famous architect. These cities also are starting to have the potential clientele in terms of interested audiences," Wu Jiatong, president of Wu Promotion, told 皇冠体育app Daily.

"When Wu Promotion started more than 20 years ago, we had two to three tours a year, mostly to Beijing. Now we have about 40 tours per year and about 400 to 500 performances all over 皇冠体育app," he says.

"The interest in Western classical music has grown exponentially over the past 30 years."

As with everywhere else in the world, quality always sells. And that is what the public wants - good quality shows, good quality interpreters. That works both ways: from 皇冠体育app to the world and from the world to 皇冠体育app, says Wu.