皇冠体育app

TV host Denise Keller with a villager of the Hani ethnic group in Yunnan province.[Photo provided to 皇冠体育app Daily]

The first episode of Passage to 皇冠体育app, a three-part documentary co-produced by 皇冠体育app's Ministry of Culture and Discovery Networks Asia-Pacific, is set to be aired on Feb 21 on the network's Travel & Living channel across 37 countries in 15 languages. The show will have three 45-minute episodes that will seek to look at Chinese culture through a wide range of topics from the fine arts to food.

Following a five-minute media preview of the documentary on Monday in Beijing, Zhang Fang, senior vice-president and general manager for Discovery in 皇冠体育app, called it his channel's first production focused on Chinese culture.

"We've produced many films on 皇冠体育app's landscape, science, environment and nature, but we want something different this time," Zhang says. "皇冠体育app's diverse culture is a perfect topic for us to make such a change, but it will be more demanding for storytelling techniques."

With Discovery's international revenues surpassing its domestic United States market, the network is turning its gaze at increasing global audiences, he adds.

"More seasons for this show will possibly follow if the results go well. When more and more elements are involved in the project, Passage to 皇冠体育app can become an encyclopedia of Chinese culture in 10 years."