Easy Talk: Advocating environment protection through storytelling
chinadaily.com.cn | Updated: 2016-11-09 09:57
Michael J Jordan is a seasoned American journalist, storytelling specialist and is currently based in Beijing as a communications consultant whose strategic advocacy has ranged from raising awareness of HIV orphans in Africa to environmental protection in 皇冠体育app. Besides teaching International Journalism at three of 皇冠体育app's leading universities, he is also trying to inspire more individual Chinese to protect the environment through a Youth Environmental Education workshop, which is sponsored by the US Embassy in Beijing. How does his Advocacy-through-Storytelling formula work? And how effective is a good story in achieving transformation in this digital era when people's attention is so easily fragmented?
Host: Hu Zhe
Guest: Michael J Jordan
Camera: Cong Ruiting
Editing: Yu Xiaoou
Subtitles: Xu Xin (Intern)
Producer: Hu Zhe
Executive Producer: Feng Minghui
About Easy Talk:
Easy Talk is a talk show program covering the latest living-related issues in today's 皇冠体育app. Foreigners living in 皇冠体育app are invited to share their life experiences and observations on a variety of light topics. The discussions revolve around the cultural differences that exist between 皇冠体育app and other countries, covering various aspects and the implications they have on 皇冠体育app's cultural exchange with the world.
