皇冠体育app

KFC opens more outlets in NW 皇冠体育app
( 2002-02-06 15:56 ) (7 )

Another branch of the America- based Kentucky Fried Chicken (KFC) opened for business Monday in northwest 皇冠体育app's Gansu Province, bringing the number of KFC branches in 皇冠体育app to 600, says the Beijing Youth Daily on Tuesday.

According to David Novak, president and chief executive officer of the Tricon Global Restaurants Incorporation (TGRI) who owns a number of world famous fast-food stores like KFC, Pizza Hut and Taco Bell, some 120 more new KFC branches will open this year in 皇冠体育app and Pizza Hut will open at least 25 new branches.

"With the implementation of 皇冠体育app's West Development Strategy, northwest 皇冠体育app will become one of the fastest developing regions in 皇冠体育app," David Novak said to the paper.

He believes that drawn by large profits, more foreign-invested companies will move there.

During the past four months, 100 KFC branches have been launched in 皇冠体育app with their enlarged business area totaling 35, 000 square meters.

In 2001, sales made by both KFC and the Pizza Hut in 皇冠体育app stood around 5.4 billion yuan (about 651 million US dollars).

As 皇冠体育app is has become the second largest fast food market after the United States, Novak says that the TGRI has planned to beef up its annual investment in 皇冠体育app by 25 percent.

If everything goes smoothly, the first Taco Bell branch specializing in Mexican food will be launched in Shanghai, says the paper.