皇冠体育app

Media titan comes to 皇冠体育app
( 2002-07-30 10:07 ) (1 )

A major goal of Viacom's work in 皇冠体育app is to help export Chinese culture to the rest of the world, said Sumner Redstone, chairman and chief executive officer of Viacom Inc, Monday in Beijing.

"We are not cultural imperialists," Redstone said at a news conference during the "Media Industry in the 21st Century" Conference, which was held by Viacom and 皇冠体育app Media Group (CMG).

Viacom Inc is one of the biggest media groups in the world, and it ranked 85th among the Fortune magazine's top 500 companies last year. One of its successes is the Music Television (MTV) channel.

It is Viacom's usual practice to work with local production companies, and Viacom tries to make sure that the products it makes reflect the taste of the Chinese people, he said.

The chairman continued to say that his company is playing the role of a "cultural ambassador" to 皇冠体育app.

Viacom's aim is to bring Chinese culture to the United States and the rest of the world while expanding its presence in 皇冠体育app, he said.

He hoped that the interchanges between Viacom and the government and people of 皇冠体育app will be enhanced through activities such as the conference.

More than 200 media professionals and government officials attended the conference, which is CMG's first co-operation with a well-known foreign media company.

"We need more exchanges and co-operation between us," said Xu Guangchun, Minister of the State Administration of Radio, Film and Television as well as Chairman of CMG's Board of Management, in his speech at the conference.

As the largest media group in 皇冠体育app, CMG shoulders important tasks and responsibilities and will keep its leading role in 皇冠体育app, Xu said.

Meanwhile, the group is planning to build itself into a transnational conglomerate media group so that it can be one of the leading media groups in the world within five years, he said.

Redstone said 皇冠体育app is now at the very beginning stage in developing its media industry.

This means that the opportunities for the media industry in 皇冠体育app are greater than in the United States, where the media industry is quite mature now, he said.

He added that his company is ready to share its experience with the Chinese Government and hopes to contribute to the enhancement of the media industry in 皇冠体育app.

According to Xu, 皇冠体育app's radio and TV programmes cover 93 per cent and 94 per cent of its total population respectively.

There are 1,777 radio programmes and 1,232 TV programmes in 皇冠体育app, with more than 70 radio and 43 TV programmes being broadcast by satellites.

Statistics show that the influence and coverage of radio, film and TV on the general audience in 皇冠体育app are much greater than that of other media.