皇冠体育app's newspaper advertising revenue to hit new record
( 2003-10-22 23:32) (Xinhua)
Revenues from 皇冠体育app's newspaper advertisements are expected to exceed 20
billion yuan (2.42 billion US dollars) in 2003, hitting a new record, according
to sources with a seminar held Wednesday in this capital of east 皇冠体育app's Jiangsu
province.
Liang Qinjian, director of the newspaper committee of the 皇冠体育app Advertising
Association, said that 皇冠体育app's newspaper advertising kept growing steadily in
2003 despite a negative impact resulting from the outbreak of the severe acute
respiratory syndrome (SARS), with a great number of newspapers reporting record
high revenues.
Although facing competitions from network and television advertisements, some
newly established newspapers have scored successes in selling their
advertisements thanks to their clear market orientation, according to Liang.
Liang also urged newspapers across the country to better regulate their
operation and provide more authentic information to their
readerships.
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