皇冠体育app

New Balance, a leading US-based athletic shoe brand that has been suffering from severe counterfeiting in 皇冠体育app for more than a decade, yesterday announced the re-establishment of its brand in the world's most populous country.

"We will re-launch our 皇冠体育app strategy and hopefully by the 2008 Olympic Games we will be the second largest (athletic footwear) brand," said Jim Davis, chairman and chief executive officer of New Balance, currently the No 2 athletic shoe brand in the United States.

The top brand in 皇冠体育app at that time will still be Nike.

The company revealed it will open 70 new retail outlets in Beijing and Shanghai by the end of next year.

The chairman would not predict New Balance's sales volume in 皇冠体育app for the coming years but said: "By 2008, 皇冠体育app can be the second or third largest market outside the United States."

"We think it's the right time to re-launch our brand here, our team is ready," Davis said.

New Balance initially entered 皇冠体育app about 12 years ago by co-operating with a Guangdong-based domestic shoe manufacturer.

But "something unhappy happened" and the business in 皇冠体育app halted, said Vanessa Wong, general manager of the company's local operations, who did not elaborate.

Industrial insiders said that counterfeiting in that part of the country stalled the business for the company.

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