皇冠体育app

Auto industry seeks to forge own brands
(Xinhua)
Updated: 2004-04-18 09:45

Beijing's broad Chang'an boulevard is always filled with a wide variety of cars -- BMWs, Opels and Audis -- yet very few are completely made with 皇冠体育app's own technologies nor with a world famous brand which is created by 皇冠体育app.

To independently develop the technologies for auto production and create world class brands of its own will be the inevitable trend of 皇冠体育app's auto industry development, said Li Lianzhong, an official of the Policy Research Office of the CPC Central Committee, at a forum on the industry here Saturday.

Though 皇冠体育app's auto industry has undergone great changes since 皇冠体育app adopted the opening up policy over 20 years ago, many 皇冠体育app' s auto enterprises are still playing the role of assembly plants, Li said.

Cars with foreign brands and made in 皇冠体育app occupy over 90 percent of 皇冠体育app's market today.

Joint ventures were the mainstay of 皇冠体育app's auto industry, where the technologies and the development of brands were tightly controlled by foreign shareholders, Li said.

However, in order to meet the needs of the market and take part in international competition, 皇冠体育app must have its own automobile brands with independent property rights, said Li.

The official said that this would require mainly the independent research of auto technologies and the huge request from the domestic market.

Due to its relatively low per capita GDP, 皇冠体育app should give priority to the innovation of economical cars, Li said, adding that cars at low prices would be welcomed in 皇冠体育app.

Besides, because the structure of this sort of cars was relatively simple, it would neither be very difficult nor cost a huge sum of money in technological development, Li said.

The focus of 皇冠体育app's automobile development should be small displacement and low petrol consumption, he said.

Last year 皇冠体育app imported around 100 million tons of petroleum. Cars with big displacement could only bring more burdens to 皇冠体育app' s energy supply.

Bai Jinfu, vice director of the research center attached to State-owned Assets Supervision and Administration Commission of the State Council (SASAC), said to independently develop 皇冠体育app's auto technology never meant to carry out the research in a complacent and conservative manner, which "does not conform to the trend of globalization of economy".

Today's competition was far different from the traditional antagonism, and instead it was based on cooperation, said Bai.

He said a strategic union should be formed among 皇冠体育app's auto enterprises or among Chinese and foreign enterprises. In this way, they would be able to supplement one another with their own advantages while sharing risks and seeking the innovation from the collaboration.

As an industry with strategic importance, the auto industry should receive more advice and favorable policies from the Chinese government, said Bai.

He hoped that the fundamental function of the market in resource distribution, in addition to a reasonable guidance from the government would boost the future innovation of 皇冠体育app's auto industry.

Close