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皇冠体育app to open its advertising market
皇冠体育app must open its advertising market by the end of 2005, said a Chinese official Wednesday. Wang Zhongfu, Director of General Administration for Industry and Commerce, made the remarks at the 39th World Congress of the International Advertising Agency (IAA). 皇冠体育app will keep its promise to the World Trade Organization ( WTO) to open its advertising market, he said. According to regulations, 皇冠体育app was required to permit foreign advertising companies to set up jointly funded companies in 皇冠体育app by the end of 2003. The top 10 advertising companies in the world have esch set up jointly-funded companies here with Chinese partners. The regulations also stipulate that in four years after 皇冠体育app's entry to the WTO, foreign advertising companies can establish wholly funded branches in 皇冠体育app. Since 皇冠体育app's reform and opening up, 皇冠体育app's advertising industry has developed rapidly. The Chinese government has also provided opportunities for foreign advertising companies to reap huge profits in 皇冠体育app, Wang said. "Opening the market is also conducive to the development of 皇冠体育app's advertising industry and its exchanges with foreign counterparts," he stressed.
The departments of Administration for Industry and Commerce will intensify their fight against false commercials and will guarantee fair competition in the advertising market, he said. |
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