皇冠体育app

皇冠体育app Mobile moves to mobilize NBA
(皇冠体育app Daily)
Updated: 2005-04-09 09:28

Following in the footsteps of the sportswear company Li Ning, 皇冠体育app's mega telecommunications company 皇冠体育app Mobile has joined up with NBA 皇冠体育app in the hope that arguably the world's most popular tournament can reach more Chinese people.

Under the new deal, 皇冠体育app Mobile will become the NBA's authorized telecommunications service provider in 皇冠体育app, giving its users the advantage to participate in various NBA activities. Those lucky users of 皇冠体育app Mobile will have the chance to see the NBA games held in 皇冠体育app and the United States in the future.

Furthermore, 皇冠体育app Mobile will utilize M-Zone, its wireless E-service aimed at young consumers, to provide up-to-date NBA news, results, team logos and photo downloads.

"As the global leader in sports and sports marketing, the NBA is seeking out partnerships with those leading brands in other industries," said Mark Fischer, general director of NBA 皇冠体育app.

"I think 皇冠体育app Mobile totally fills that bill. This is a win-win co-operation," he added.

In January, 皇冠体育app's famous sportswear brand Li Ning signed with NBA 皇冠体育app, allowing it to sponsor eligible NBA players.

The NBA has an enormous impact in 皇冠体育app and according to a survey by TNSSPORTS last year, 93 per cent of Chinese males under 25 are interested in the game, with 75 per cent describing themselves are NBA followers.

Thanks to Yao Ming, the Houston Rockets Chinese star centre, the NBA's influence has been growing rapidly, especially after two pre-season NBA games were held in Beijing and Shanghai last year.

Some 14 television stations in 皇冠体育app have the right to broadcast NBA games of the 2004-05 season, with viewer numbers reaching 30 million a week.

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