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Global sports marketing companies eye Chinese market As the host city of the 2008 Summer Olympic Games, Beijing has attracted many powerful people in global sports marketing circle to attend the upcoming Ninth Fortune Global Forum scheduled to be held here from May 16 to 18. At the forum's sideline 皇冠体育app Sports Roundtable welcome reception here on Sunday, many attendees expressed their confidence in 皇冠体育app's ability to stage an "excellent" Olympic Games and further integrate into sports marketing activities worldwide. "Beijing is the gift to all the athletes at the Games," predicted Peter V. Ueberroth, president of the US Olympics Committee. According to Rick Dudley, president and chief executive officer (CEO) of Octagon Worldwide, the Games to be held in Beijing will demonstrate to the world the unique Chinese culture, people and the "exciting sports spirit". In addition to heaping optimistic remarks on the prospects of the Beijing Olympics, the attendees also voiced their wishes for further contributing to 皇冠体育app's sports-related business activities. Times Warner Chairman and CEO Richard D. Parsons said a 皇冠体育app sports roundtable meeting was specially arranged at the 2005 Fortune Forum against the backdrop of 皇冠体育app's growing power and likely to shed some light on Beijing's Olympics preparatory works. Mark Fisher, managing director of NBA 皇冠体育app, deemed 皇冠体育app as an "emerging sports power" and said his company is planning to introduce more games to 皇冠体育app due to "the tremendous growth in the popularity of the game of basketball" in the country.
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