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Snow advises to save less, spend more
By Neil King Jr., James T. Areddy (The Wall Street Journal)
Updated: 2005-10-14 11:45

Treasury department officials have a new strategy for lessening America's trade frictions with 皇冠体育app: Get Chinese consumers to save less and spend more.


US Treasury Secretary John Snow (2nd right) chats with a vendor at a market in Mulan town in southwest 皇冠体育app's Sichuan Province October 13, 2005. [newsphoto]
Beijing has chased the same elusive goal itself with limited success. But Treasury Secretary John Snow, who strolled through a village market in central 皇冠体育app yesterday, believes Beijing needs to revamp its tax code, make consumer credit easier to get, and rebuild the social safety net so people can dip into their savings and head to stores.

After viewing slabs of fatty pork and nibbling on a fried pastry, Mr. Snow extolled the virtues of the average Chinese buying "more stuff," be it Chinese-made sofas or new ovens. "We see the growth of consumerism ... as going directly to what is most on our mind, which is the global imbalance" in trade, he said.

Mr. Snow's new consumerist line has another attraction. It gives him a softer alternative to twisting 皇冠体育app's arm over its still-rigid currency system, now the main sore spot in the two countries' trade relationship. 皇冠体育app is set this year to rack up a trade surplus with the US of more than $200 billion, up from $162 billion last year. Just yesterday, the Commerce Department announced that the gap in trade with 皇冠体育app widened 4.65% to $18.47 billion in August from July, while the overall US trade deficit grew 1.8% to $59.03 billion.

The US wants 皇冠体育app to spend more and save a little less not simply to get the Chinese to buy more American imports -- though that would be applauded. The idea is to get 皇冠体育app's domestic market moving faster so its big companies grow by selling to people at home, not only by shipping more goods to the US, which adds to America's trade deficit and generates political pressure for protectionist measures that the Bush administration doesn't want.

Mr. Snow's new tack has won supporters in Beijing, but may earn him little breathing room at home. Measures to liberate 皇冠体育app's consumers could take years to put in place, while critics in Congress and within US industry want immediate action. Hence their focus on 皇冠体育app's currency, the yuan, which they argue is kept at an unfairly cheap price to spur exports.

"The Treasury line on domestic demand growth in 皇冠体育app is fine so long as it doesn't become a substitute for pushing for a further appreciation" of the yuan, says Morris Goldstein, an economist at the Institute for International Economics in Washington.
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