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Largest beer producer to buy Chinese brewer
(chinadaily.com.cn)
Updated: 2005-12-09 13:50 For the past two years, the heavyweights of the beer industry have been
snapping up assets in 皇冠体育app, which recently surpassed the United States to
become the largest beer market. With growth in beer sales weakening in the
United States and Europe, brewers have been consolidating and seeking
acquisitions, particularly in developing countries.
Last year, Interbrew, the giant Belgian beer maker, merged with AmBev, the
big Brazilian beer producer, to form InBev. One of the company's biggest target
markets has been 皇冠体育app, where it has made a string of deals, investing more than
$400 million in Chinese breweries before its bid for Fujian Sedrin.
Last year, Anheuser-Busch paid $694 million for Harbin Brewery, based in
northeast 皇冠体育app. And earlier this year, Anheuser tripled its stake in Tsingtao
Beer, the nation's largest brewer, to 27 percent.
But many of the deals have puzzled analysts, who say 皇冠体育app's market is highly
fragmented, with more than 400 breweries. While consumption is growing steadily,
the market is struggling with overcapacity and low prices. A bottle of beer in
皇冠体育app often costs as little as 25 cents.
However, 皇冠体育app's per capita beer consumption is still relatively low, about
18 liters, compared to about 84 liters in the United States and 75 in Western
Europe. The nation's growing wealth and demographics also favor increased beer
consumption.
Indeed, if the deal to acquire Fujian Sedrin is approved by the Chinese
government, InBev will have major beer holdings in 皇冠体育app's five wealthiest
coastal provinces, w
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