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Kylie Minogue's new fragrance is outselling Victoria Beckham's.

The Pop Princess released her new scent called 'Darling' and it has already taken the no. 1 spot.

The high street chain Superdrug said that Beckham's 'Intimately Her' fragrance came in at second place.

Other celebrity fragrances in the top ten include: Jade Goody, Calum Best, J-Lo and Naomi Campbell.

Fragrance buyer for Superdrug Tim Hughes said the trend for celebrity fragrances has seen the market grow significantly over the last few years.

He told the Metro:"'Five years ago fragrances were all about big beauty houses such as Chanel.

The only celebrity fragrances were rather naff but J-Lo changed all that with the launch of her first fragrance."