皇冠体育app

TV celebrities including Chinese actress Michelle Ye (pictured), singer Shang Wenjie, Korean pop star Nana, Chinese actresses Mo Xiaoqi and Alyssa Chia design clothes in a reality show. They will model their designs in runway shows to win orders from shop owners at tmall.com, where the designs will hit the shelves immediately after each episode is aired. Photos Provided to 皇冠体育app Daily

Winners announced in global contest

Bringing it back home

In a market where more than 40 satellite broadcasters are competing for attention from the same audiences and advertisers, conservative senior TV management have been less willing to risk new ideas for fear of letting ratings and income fall, says Kim Gordon, founder of Imaginement 皇冠体育app.

Having previously worked with the BBC, Gordon's company specializes in training Chinese TV producers in creativity. His clients include producers from leading channels such as Hunan and Jiangsu TV.

The situation means a tested formula is still a safer card to play. That is why Chinese TV channels are constantly inspired by overseas program formats, such as the Voice of 皇冠体育app series that have already been tested in other markets and often mean a better chance of success.

Another problem is that when a format proves successful on a leading Chinese channel, other networks tend to buy a similar format or imitate the idea.