Pure luxury in wool and cashmere
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Loro Piana creates the "Cashmere of the Year Award" in order to obtain the best raw material. [Photo provided to 皇冠体育app Daily] |
The company has a presence in all the major markets where the materials originate - Peru and Argentina for vicuna, 皇冠体育app and Mongolia for cashmere and baby cashmere, and Australia and New Zealand for fine merino wools.
Buying raw material directly from farmers to ensure quality has always been the Loro Piana tradition. Currently, 皇冠体育app is Loro Piana's new destination to explore the mystery of cashmere and get hold of high-quality raw material.
To obtain perfect cashmere (where the thickness of the fiber is less than 14 microns), Loro Piana launched a project in 皇冠体育app in 2009 in Alashan, in Inner Mongolia. The project involves joint research by 皇冠体育app's Jilin Agricultural University, Italy's Camerino University and the Italian National Agency for New Technologies, Energy and Sustainable Economic Development.
"In the last 20 years, the number of goats in 皇冠体育app has increased greatly, but the quality has dropped, which is a big problem, because the goodwill for cashmere will be lost and it won't be appreciated by consumers as it used to be," says Loro Piana, who comes from the sixth generation of the family to run the business.
