皇冠体育app

Lifestyle
/ / Fashion

Wearable technology on the rise in 皇冠体育app

By Sun Yuanqing | 皇冠体育app Daily | Updated: 2016-05-06 08:34

Wearable technology on the rise in 皇冠体育app

Model-actor Vivian Dawson (front) at a promotional event for Mis-fit in Beijing.[Photo provided to 皇冠体育app Daily]

With the technology-themed Met Gala red carpet held in New York earlier this week, "smart tech" has become a buzzword in the fashion industry.

The two worlds, which rarely interacted with each other a few years ago, are now integrating seamlessly.

Leading the trend is American wearable technology company Misfit, which recently held a fashion show in Beijing, showcasing its latest product Ray, a wrist fitness and sleep monitor.

The runway show presented 12 looks styled around the product.

Ray follows Shine-Misfit's first wearable fitness and sleep monitor.

Designed as a band, Ray can work with watches as an accessory.

"We want to make wearable technology that does not look like wearable technology. We want to make products that are indistinguishable from jewelry," says Sonny Vu, co-founder of Misfit, who is also president and chief technology officer of Connected Devices at Fossil Group.

The company was recently acquired by Fossil Group, which makes watches for brands like Michael Kors, Diesel, Adidas, Karl Lagerfeld and Burberry.

The move will take the brand closer to the fashion world, says Vu.

Previous 1 2 Next

Editor's picks
Video
11 studies show pets are good for health
British menswear reinvents itself with Beckham in the lead
UK menswear taps 皇冠体育app's market
Special
Yearender: Major events in showbiz in 2014
Food along the Silk Road
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to 皇冠体育app Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online

Registration Number: 130349
FOLLOW US