Posh on a budget: Victoria Beckham teams up with Target
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Victoria Beckham's line is seen for sale at Target on April 10 in New York. [Photo/Agencies] |
NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed.
From Missoni for Target to Versace for H&M and Kate Moss for Topshop, designers on both sides of the Atlantic have for years promoted limited-edition collections at affordable prices as an effective marketing strategy to widen brand recognition and win over new customers.
The hook-ups are beloved by style-savvy, fashion-forward shoppers whose expensive tastes are not always matched by fat wallets capable of dropping four if not five figures on a designer outfit.
"I normally don't go overboard but this line is AAHHHMAZING! Hope u got everything u wanted!" tweeted one New York selfidentified style blogger on Monday.
VB x Target marks the British designer's first foray into the budget market, ditching the British high street to collaborate with US mass retailer Target on a women, girls and baby collection.
It also marks Beckham's first foray into children's wear, inspired by her 5-year-old daughter, the ever fashionable and oft-photographed Harper.
"I am overwhelmed by your response," tweeted the 42-year-old mother of four and wife of England football legend David on launch-day Sunday.
"Thank you for your patience and sorry for any frustration!"
